With the rise of international trade, cross-border e-commerce platforms have emerged like mushrooms after the rain. However, high-quality platforms like Amazon continue to attract numerous sellers to join. Nevertheless, the stringent rules of the Amazon platform, especially the challenges related to inventory and stocking for FBA, have always troubled cross-border e-commerce sellers.

In the past, Amazon sellers focused solely on their products and neglected operations, believing that having good products would ensure good sales. This led to issues such as inventory pile-up and stockouts. With the advent of refined operations, there is now a greater emphasis on operations, but there is also excessive reliance on operational personnel. In fact, in the era of refined cross-border e-commerce operations, what you need is a more meticulous, customer-centric, and operationally knowledgeable service.

Self-Matching on Your Own Listing

Many Amazon sellers consider self-matching on their Amazon listing when facing stockouts. They switch from FBA to FBM shipping method to ensure that their ranking does not drop significantly. Self-matching on your own listing can be seen as an emergency solution. Although changing from FBA to FBM does not affect keyword ranking, the timeliness of delivery inevitably impacts product sales. Decreased sales directly affect seller rank, store traffic, and future sales.

(Note: A listing refers to a product page, where each product has its own page.)

When entering the Amazon marketplace, it is often heard from experienced sellers that optimizing product listings is crucial. Listing optimization is essential because a listing represents a product page containing the product title, reviews, descriptions, related products, Q&A, and more. Therefore, optimizing product listings is highly important and a critical aspect of Amazon operations.

Price Increase

Price increase is another method that many sellers employ to cope with stockouts. By raising product prices and reducing the number of orders, the impact can be mitigated. However, price increases result in lower conversion rates for listings, affecting store relevance and seller rank. Moreover, Amazon's backend system can detect inventory levels directly. If sellers have insufficient stock and still raise prices forcefully, it may pose certain risks.

Emergency Restocking

When facing stockouts, most sellers opt for one of the two methods mentioned above. However, some sellers indicate that Amazon typically provides a buffer period of three to four days. During stockouts, urgent restocking from the source country can be done by expedited shipping to the warehouse, usually arriving within 3-5 days. This method is suitable for sellers with urgent inventory needs and higher unit prices. Although this approach may affect rankings, once the goods are received and stocked, sales can quickly improve, minimizing the impact on the listing.